The art interns and I created the branding for our agency, Athena. As an all-female agency, our team chose the name to represent Athena’s wisdom, strength, strategy, passion, and craft. We utilized black and pink for our branding colors as black symbolizes strength, strategic vision, and professionalism while pink represents creativity and empathy. We utilized our gradient and logo throughout our presentation deck. We explored serif typefaces but wanted a typeface that was readable and bold to depict Athena’s strategy. We chose the typeface Aktiv Grotesk since it takes inspiration from traditional san-serif typefaces while appearing modern. We utilized the olive branch in our logo that Athena planted on the Acropolis. In the end, we decided to step away from traditional Greek attributes, and instead leaned into the history of the Goddess Athena, what she stood for, and honed into our values as an all-female agency.